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umberto eco

You know, I have written 40 books, but I am famous in Italy for a few sentences in one essay I wrote in 1961, on the quiz programme Buongiorno, where I demonstrate that in every civilisation people have wanted to worship superior beings - the Greek gods, the knights of the round table, superheroes. But television has realised that while the idol was once Greta Garbo, no one could be like Greta Garbo, now the model is the nice girl who looks like everyone else - no one has to feel inferior to her. And television also gives us the fall guy, over whom everybody can exercise his own sense of superiority. In this sense television has brought a radical change.
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